FilmHero strategy days and workshops
FilmHero is the training side of what we do: a day with us that shows you how video can work for your business, taught by people who make it every day rather than people who have read about it.
What happens on a strategy day
A FilmHero strategy day is a full day with you and your team, working through how video fits into your marketing. We start with your ideal customer, where they spend their time and what you’d like them to do, because everything else follows from that.
Then we look at the five jobs video can do for a business, which we call the 5H Video Funnel: Hero, Hub, Help, Hook and Hold. For each one we show you real examples from our own work, so you can see what it looks like in practice rather than in theory, and we work out together which of the five would make the biggest difference to you.
You leave with a plan you can act on, whether or not you ask us to make anything for you.
What the workshops cover
Alongside the full days, we’ve run shorter free workshops that take the most popular parts of the strategy day and go deeper on one subject at a time. The last series covered:
- Video Sells: our tried and tested video marketing blueprint
- YouTube for Business: YouTube ads and getting your channel in order
- The Automatic Marketer: using AI tools for marketing without them replacing you
- B2B Video: LinkedIn video ads that generate leads without wasting money
- Future Video Trends: what’s coming next in video marketing
- The Future of Broadcast Advertising: targeted TV for the digital age
Who it’s for
Marketers and business owners who are already spending money on marketing and want video to pull its weight. You don’t need to know anything about cameras, editing or platforms, because that’s our side of it. What you do need is a business you want to grow and a couple of hours to think about it properly.
It’s run by Mark Bryant, our managing director, who has been making adverts and video content for almost 30 years, has a Royal Television Society award on the shelf, and has had work shown on BBC, ITV, Channel 4, Channel 5, Sky and MTV.
The great thing about this course is that it’s taught by someone who knows what they’re doing because they work in the industry and do it every day. So it isn’t just someone teaching about stuff they’ve learned from a textbook.
What’s on right now
Nothing, at the moment. We ran a series of free workshops in 2024 and they will be back, but right now most of our time is going into TVads.co.uk, our new home for everything to do with TV advertising.
If you’d like to know when the next strategy day or workshop is, leave your details below and we’ll let you know. That’s all we’ll use them for.
Rather not wait?
If you’d like to talk about your own video plans sooner than that, we’re happy to have a chat.