Animation and motion graphics
Animation is the answer when the thing you’re selling is hard to film, when you want characters that can go anywhere, or when you need an advert that can be updated as your offers change.
What we make
We write it, design it and animate it in house, from fully animated TV adverts with their own characters and music to motion graphics that bring a brand’s existing look to life on screen. A lot of what we’ve made has been for TV, and because the characters and backgrounds are built from scratch, the same assets can be reused in store, online and in outdoor advertising, so the campaign looks the same wherever people meet it.
It also suits things that are tricky to explain, such as a change in the law, a new product or a service people have never seen, because you can show exactly what you mean without a film crew and a location.
A few examples
Hampson Hughes brought colour back to a black and white world, with a cover of Aretha Franklin’s “Think” licensed through Global. AirFair’s flightless birds took a no-frills campaign somewhere much more memorable. And Days Motorpark, where a herd of life-size dinosaurs lives on every forecourt, got plasticine dinosaur stars with Sticky Ideas & Advertising.
Hampson Hughes: 2D animation, characters and city built from scratch. Agency: Global.
AirFair: the flightless birds, with a bespoke track, reused online and outdoor.
Days Motorpark: plasticine dinosaurs, one big benefit per advert. Agency: Sticky Ideas & Advertising.
Motor Depot Smart Drive: assets reused in store, online and outdoor. Agency: PAB Studios.
Motor Depot: a pop-up book style, with an offer section we could update as stock changed. Agency: PAB Studios.
AirFair: explaining a change in flight delay law, broadcast on Sky AdSmart.
Dalton Park: motion graphics matched to their outdoor and print. Agency: SD Advertising.
Gradwell: a first TV advert that looked great without breaking the bank. Agency: Forward & Thinking.
Think it might be animation?
Tell us what you’re trying to explain or sell and we’ll tell you whether animation is the right route, or whether live action would do the job better.